Building and maintaining a list of clients and leads is the most effective way to generate continuous business. SMS keywords can be used as a simple tool to allow people to opt-in to your lists. Depending how you want your keyword to be associated with your business, you can use it to make your campaigns more memorable.

Keywords act as a prompt for replies, which drives engagement. Once a reply is made to your virtual number, the keyword acts as a trigger which can activate different functions. Popular trigger functions include entering a competition, forwarding to an emailgroup chat, or setting an auto response

SMS Keyword Demo

Try our SMS keyword demo by texting 07786 207307* with one of the following keywords: burst, confirm, map, brad, or save.

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Autoresponders

Autoresponders

Use SMS keywords to deliver your campaign. Deliver links to mobile web content such as forms, special landing pages, surveys, or for votes.

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Reply Limiting

Reply Limiting

Limit autoresponders for single message deliveries. If your recipient texts in again - a different message will be sent. This is great for coupons or compiling votes where only one entry is needed.

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Text to Win

Text to Win

Text to win campaigns are a great way to incentivise people to join your mailing list. If you are running a competition with a prize of over a certain value you may require a permit. Check with your local gaming authority.

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Forwarding

Forwarding

SMS keywords can be set to automatically forward to your email, external applications, or a mobile number. Forwarding is a great way to receive enquiries. It’s also great for responding back to potential customers instantly.

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Adding to Lists

Adding to Lists

Every person that sends in a text can be added to a marketing list (SPAM compliantly). This can be done through shortcodes or specific keywords for greater granularity.

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Disclaimer

Disclaimer

A courtesy disclaimer should generally be displayed next to your keyword or number combo. This should contain cost of the text, as well as what they will expect by joining your list. See the example above for reference.

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